The humor of the age of algorithms
Humor ages badly. Like hairstyle trends, romantic comedies or child prodigies. The passage of time does not usually play in his favor, because laughter is nourished by current affairs, the collective imagination and all those worries that do not let us sleep. But of course, each time has its own concerns and trends and, for this reason, every few years the billboard is renewed with new voices that turn the way we understand humor upside down. In recent years, thestand up Anglo-Saxon has firmly entered the Catalan imagination thanks to the good comedy specials broadcast on digital platforms. And that’s why we can now see comics like Ignasi Taltavull, mod, Adri Romeo, Andrés Fajngold or Hey Sherman (on the poster at the Texas Theater) recording his time masterfully. New references of proximity where before we only had the Capri, Pepe Rubianes or the televised monologues ofAndrew Buenafuente or Quim Masferrer.
Maria Rovira ‘Oye Sherman’
But we have already gone a step further. In 2025, the king screen is the mobile one, where algorithms dictate what we consume. Humor has also adapted to the trend of dizzying videos, constant stimuli and formats where, if nothing lasts more than 20 seconds, it’s an absolute eternity. A new generation of comics has started to build their careers from viral videos on the internet. The tricycle made the big leap thanks to “One, two, three”, i Chiquito de la Calzada in the program Genius and figurebut the great impulse of Lala Chus, Esperanza Gracia, Martita de Graná or Núria Casas it has been directly from the dining room at home. also that ofAbian Diaz i Clara Ingoldtwo of the most interesting figures of the humor scene and that you can now see in Barcelona.
Clara Ingold
The Mallorcan Clara Ingold he became popular on the networks with his drastic German lessons and now triumphs on stages all over Spain with Parque dove (on poster at Jove Teatre Regina). Ingold’s genuine humor comes from a very personal universe. He bursts into the audience like a hurricane and draws oil from the headaches that make him lose sleep: his own and acquired traumas, the complexes and insecurities with the physique imposed by society. The size of the nose, the abundance of fat in the hair or the impracticality of sexy underwear form some of the topics he touches on in an absolutely unique monologue, which constantly stuns and surprises with a very personal language that jumps from thestand up classic at the indie singer-songwriter concert, from thunderous karaoke on a 2000s Pullmantur cruise ship to hilarious irruptions of hard rock or puppets He even raffled off some panties among the attendees. An explosive cocktail that transforms the show as the viewer real on TikTok.
A feeling similar to the one you will have if you go to see the new show ofAbian Diaz. The Canarian comedian occupies the Borràs Theater with the essential Pathetic show (on the poster at Teatre Borràs)a fast-paced and hard-to-categorize show. To call it a monologue is an understatement: it’s 80 frantic minutes that make the audience burst into laughter and where there’s no time to get bored. The rhythm does not drop for a single moment. It is a machine gun of ideas in the line of posthumor, like the monologues of Miguel Noguera and its emblematic Ultrashowat the Teatre Goya, where concepts are chained together until sold out in minutes or even seconds. You’ll find hilarious videos, audience interaction, music, confetti, and jokes that are both sharp and, well, so absurd they’ll disarm you. Díaz captivates by laughing at himself and at anything put in front of him.
‘pathetic show’
Clara Ingold and Abián Díaz are a sample of this new generation of comedians who are revolutionizing the billboards. A breath of fresh air that surprises again and again.
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