buying with value is also celebrating – Athenaeum

When Christmas approaches, the lights on the streets and the promotions in the shop windows remind us that the time of the year with more consumption begins. But amid the maelstrom of shopping and discounts, more and more people are asking: can we celebrate differently? Can we give in a way that is also consistent with our values?

The answer is yes. And it’s simpler than it seems.

The conscious consumption it invites us to stop, think and decide responsibly. It’s about choosing where and how we shop, but also about asking ourselves whatwhat do we really need and what impact does our choice have. It is not just an individual matter, but a tool for collective transformation.

bet for projects of the social and solidarity economy (ESS) it’s a way to celebrate Christmas contributing to a fairer economic model rooted in the territory. We have endless options: cooperatives that produce with ethical and sustainable criteria, local artisans, fair trade initiatives, second-hand clothing stores, independent publishers, educational books and toys, agro-ecological and local products… even experiences or shared time as a gift.

In addition, many of these projects offer proposals with added value: creative workshops, solidarity baskets, transformative economy fairs or cooperative markets where you can get to know directly who is behind each product. Buying from the ESS is not just an alternative, it is a statement of intent.

This Christmas, let’s give with meaning. Let every detail tell a story of commitment, respect and solidarity. Because celebrating is also building the future. And doing it with values ​​is the best possible gift.

Albert Rodríguez Hilario